The Invitation Sets the Tone

Classic, quirky, romantic, playful—whatever you want to convey, your first chance to do it is with custom invitations. The right design should capture the feeling, personality, and mood that are unique to your event. Continuing the theme in place cards, seating charts, programs, and paper décor items establishes an inspired, cohesive feel.

Ensure the design is unique by working with a custom stationery designer to create paper goods that express your style. The process usually starts with a consultation during which the designer will want to hear about your vision and soak up the details. You will have a chance to look through a portfolio of projects. During this meeting, mention important images or symbols that could be incorporated into your invitation set, and point out things you like as well as things you don’t like. Ask questions!

Consider that the many formatting options not only provide all of the pertinent information pieces, but also further reflect your style. Balance an unexpected and unique package with something that fits your budget. Remember that you have hired a creative professional; by giving the designer some latitude in the design process, you’re likely to get a surprising range of truly creative options.

Don’t underestimate the impact paper goods will have on the personality of the event itself! The invitation sets the tone, generates excitement, and shows careful thought on your part. When the theme you establish in the invitations is continued in paper goods used throughout the event, the effect can be profound.

Sarah Glad

Sarah Glad is the owner of Custom Paper Goods. She loves weddings and meeting with clients to discuss their vision and style. She has discovered in herself an intuition that helps her “get it” when clients are describing their wedding style. During meetings with clients, design ideas pop into her head and the project is smoothly set in motion. Playing with graphics, fonts, color combinations, and layout is something she would do for fun, and she notes “The fact that it’s my job makes me a lucky girl indeed!” Sarah works out of a sweet little office in her suburban Minneapolis home and has the dual blessings of a job she’s passionate about and lots of time with her three kids.

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